They fail to explain the difference between what it takes to start trucking and what it takes to start a trucking business. The problem is most books, and even most driving schools, say practically nothing about business. It is no wonder that a high percentage of trucking businesses fail and go bankrupt in less than 5 years.

So, what is missing in all of this? It seems clear that what is missing is – business know-how! To be successful in trucking, you need to know as much as you can about driving and you need to know as much as you can about business.

This definitive guide will serve as your guiding light to trucking and roadmap to business. It provides the knowledge and tools to obtain the right CDL and the right operating authority, become fluent in trucking industry numbers and lingo, develop a clear business plan, make informed decisions on a legal business structure, establish an effective budget, and accomplish major goals. It details how to monitor important metrics, including cost per mile, IFTA, revenue, and more. It provides lessons on how to gain access to new business, find good partners and good freight, develop procedures compliant with regulation, and create business-branded documents and marketing media that garner attention while conveying professionalism, authenticity, and expertise.